Google Ads (PPC)

Google Ads for insurance agencies that track quotes, not clicks

When someone searches "business insurance quote" or "home insurance agent near me", they're ready to buy. We put your agency at the top of those searches and build every campaign around cost per quote and cost per bound policy.

Why most agency ad accounts waste money

Insurance clicks are some of the most expensive in Google Ads. Small setup mistakes add up fast, especially across several offices.

  • Broad keywords with no guardrails: budget goes to "insurance jobs", "claims phone number" and "cheap car insurance online"
  • One campaign for every line: commercial and personal lines fight for the same budget
  • No call tracking: most insurance leads phone in, and untracked calls make good campaigns look bad
  • Homepage landing pages: searchers want a quote for one line in one town, not a general welcome page

What's included

  • Account audit and restructure
  • Search campaigns by line of business and location
  • Google Local Services Ads (Google Guaranteed / Screened) setup and management
  • Call tracking, form tracking and offline conversion imports from your AMS or CRM
  • Dedicated landing pages for your top lines
  • Weekly search-term review and negative keyword management
  • Monthly scorecard: spend, calls, quotes, bound policies
Campaign structure

Built around how agencies actually sell

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Personal auto & home

Bundle-focused campaigns that target households, not one-off price shoppers.

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Commercial lines

BOP, workers' comp, general liability and commercial auto by industry niche.

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Life & benefits

Longer-cycle campaigns paired with nurture sequences to close the gap.

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Location campaigns

Separate budgets and geo-targeting for each office so every location gets its share.

Google Ads and SEO work better together

Ads give you search-term data within weeks. We use it to see which lines and towns convert best, then build SEO pages that win those searches without paying per click. Over time you rely less on paid traffic for your best keywords, and every lead that doesn't bind goes into a reactivation sequence.

How much should an insurance agency spend on Google Ads?

It depends on your markets and lines. Most larger agencies start with enough budget per location to get meaningful data in 60 to 90 days, then scale the campaigns that produce quotes at a cost per acquisition you're happy with. We'll recommend a starting budget in your growth plan.

Can carriers or franchise rules limit my ads?

Yes. Some carriers and captive programs have advertising guidelines. We review those first and build campaigns that stay within them.

Do you work with Local Services Ads?

Yes. Where available for insurance agents in your area, Local Services Ads appear above regular search ads and charge per lead. We handle verification, profile setup and lead disputes.

Find out what your ad spend is really producing

We'll review your account and show you where budget is leaking and which campaigns to scale.