Reactivation campaigns

Your next thousand quotes are already in your AMS

Larger agencies sit on years of lapsed policies, unbound quotes and single-policy households. A reactivation campaign turns that data into booked conversations for your producers, without buying a single new lead.

Who we reach

Six segments hiding in every agency's book

⏳

Lapsed and cancelled policies

Former clients who left over price or service. Rates and carrier options change, so many are open to another look.

📝

Unbound quotes

Prospects who quoted and went quiet. Reach them again around their renewal date.

📅

X-date prospects

Timed outreach 45 to 60 days before a prospect's current policy renews.

➕

Mono-line households

Auto-only or home-only clients. Bundling raises premium per household and improves retention.

🏢

Personal-to-commercial

Personal lines clients who own businesses and buy commercial cover elsewhere.

🎂

Life-event triggers

New drivers, new homes, retirements and new babies, each a natural moment for a coverage review.

How it works

A done-for-you reactivation engine

We handle the data, copy, sending and routing. Your producers only get the conversations that are ready.

Export and clean

We pull segments from Applied Epic, AMS360, HawkSoft, EZLynx or your CRM, remove duplicates and check consent and do-not-contact status.

Write and sequence

Personal, helpful messages for each segment, delivered by email and SMS, with optional ringless voicemail and call tasks.

Route hot replies

Replies and quote requests go straight to the right producer or office with context attached.

Measure premium

We track replies, quotes, bound policies and premium won back for each segment.

Compliance comes first

Insurance outreach is regulated, and a careless SMS blast can cost far more than it earns. Every campaign is built with:

  • TCPA-aware SMS consent checks and opt-out handling
  • CAN-SPAM compliant email with clear unsubscribe options
  • Respect for state rules and carrier marketing guidelines
  • Your licensed team approving all messaging

CoachBerk is not a law firm. We recommend your agency's counsel review your outreach program.

Example email: lapsed home policy

"Hi Sarah, it's been a while since we helped with your home insurance. Rates in [Town] have moved a lot this year, and we now work with a few carriers we didn't have before. Would you like a no-pressure comparison before your renewal? Just reply 'yes' and Mike from our office will put it together."

Short, personal and useful, sent from a real person at your agency.

How much premium is sitting in your database?

Tell us roughly how many records you have and we'll estimate the size of your reactivation opportunity.